The multi-tier sustainable supply chain relationship (MSSCR) is a socially important topic receiving greater attention in the supply chain research community. MSSCR research investigation is difficult. There is greater complexity associated with broader sets of organizations, practices,...

We construct two operational systems of a perishable firm, the traditional and quick-response systems, selling to strategic consumers with regrets or without regrets over two periods. When strategic consumers buy the product at the full-price period, they may experience high-price regret....