Purpose: The purpose of this paper is to explore the roles of identities in entrepreneurial processes during the development of a new market. Two research questions are used: How do the founder’s identity, corporate identity and market identity interact as a new market is developing, and what...

Purpose: This study aims to examine how women's groups help women to navigate context-related barriers to their engagement in rural entrepreneurship. The paper combines the contextualisation of entrepreneurship framework and the feminist separatist theory to describe how women's groups in...

Purpose – The purpose of this paper is to critically investigate the use of metaphor in the entrepreneurial process. In particular, the paper focuses on how metaphors are used in the construction of the environment, a precondition for the creation of business opportunities....

Purpose The purpose of this paper is to explain how context shapes what becomes entrepreneurial. Design/methodology/approach The paper is part of a longitudinal study over ten years, an ethnographic work including interviews, participating in meetings and shadowing. Texts and voices boiled down...

Purpose – The purpose of this paper is to examine theories of marketing and entrepreneurship and compare these with entrepreneurial marketing practices. Design/methodology/approach – The paper uses a case study to explore the social constructions of narratives. Findings – The paper reveals...

Purpose The purpose of this paper is to develop an understanding of entrepreneurship that can help researchers, policymakers and practitioners develop entrepreneurial responses to the current economic, environmental and socio-spatial crisis. Design/methodology/approach The paper adopts a...

This paper focuses on entrepreneurial opportunities in a consumer market setting. The purpose is to explore how the corporate branding process influences emerging entrepreneurial opportunities. The empirical results show the importance of symbols and images influencing emerging opportunities,...

The purpose of this article is to examine how returning entrepreneurs and local stakeholders are involved in co-producing an entrepreneurial region. A theoretical framework is proposed based on two metaphors: embeddedness and translation. Moreover, the value of the framework is illustrated by a...