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literature on entrepreneurial orientation (EO) in SMEs is scarce. Moreover, the role of cost leadership strategy as a mediator … lacks researchers' attention. Therefore, this research aims to examine the relationship between EO and SMEs performance with … 283 service SMEs in three states of Malaysia. The Partial Least Square Structural Equation Modelling (PLS-SEM) technique …
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Unresolved issue regarding the role of entrepreneurial orientation in improving the financial and social performance of village-owned enterprises, as well as the importance of mediating the effect of open innovation, is the reason why this study was undertaken. The study involved 200...
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Objective: The main objective of this research is to integrate the resource-based view (RBV) to analyse how the relationship between firm performance and entrepreneurial orientation is mediated by outbound innovation among furniture firms in Malaysia. Research Design & Methods: In this research,...
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