In the last decade, the durum wheat-pasta production chain was been, with the other food chains, vulnerable to prices volatility, that became stronger in the last five years due to the unfavourable economic condition. The supply chains internal competition and the unwillingness to cooperation,...

This paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and perceptions of organic consumers when purchasing and eating organic food. Five focus-group interviews supported by semi-structured questionnaire were performed in Italy during...

In Europe the demand of functional foods varies remarkably from country to country, on the basis of the alimentary traditions, the enforced legislation and the different cultural heritage that people have acquired. The opportunities of expansion on the market seem to be quite favorable and the...

Since 1995, the Barcelona Process aims to establish a free trade area between Mediterranean countries by 2010. The most commercialized products from Mediterranean countries are fruit and vegetables. The agreement defines, only for some products, preferences at the entrance of the EU market,...

In Europe the demand of functional foods varies remarkably from country to country, on the basis of the alimentary traditions, the enforced legislation and the different cultural heritage that people have acquired. The opportunities of expansion on the market seem to be quite favorable and the...