obtained data, neither do they have obtained users' consent for the storage of cookies. We also found that the majority of … informed consent. This paper explores how the new legal situation impacts on behavioral advertising practices via the storing … and reading of cookies in the Netherlands. The results show that the majority of the surveyed parties involved in …

obtained data, neither do they have obtained users' consent for the storage of cookies. We also found that the majority of … informed consent. This paper explores how the new legal situation impacts on behavioral advertising practices via the storing … and reading of cookies in the Netherlands. The results show that the majority of the surveyed parties involved in …

light of the GDPR. Not everything that is feasible with big data scoring using alternative payment data is legally allowed …

light of the GDPR. Not everything that is feasible with big data scoring using alternative payment data is legally allowed …

regulatory interventions such as the GDPR. In this light, even with decreasing returns to data small firms can be prevented from …

regulatory interventions such as the GDPR. In this light, even with decreasing returns to data small firms can be prevented from …