Compulsive buying is a relatively modern stereotypical disorder that interferes with our daily lives and causes serious mental and financial problems. Most studies provided information on an impulsive characteristic that causes compulsive buying and addiction, whereas a lack of studies was found...

The main objective of this paper is to examine the preference of consumers towards flagship and flanker brands of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G), and identify the impact of various factors which influence the buying choices of consumers. Hair care and home care...

Purpose: With India becoming world’s second largest user of smartphones (Ming, 2017) and with more users adopting mobile devices for online shopping, Indian online retailers now have to manage mobile channel in addition to existing traditional channel (of computers). Hence, the purpose of...

The agricultural production is a process, which being nonlinear in nature, due to various influential parameters like weather, rainfall, diseases, disaster, area of cultivation etc., is not governed by any deterministic process. Fuzzy time series forecasting is one of the approaches for...