Rachman, Eva Syariefah; Amarullah, Dudi - In: Journal of Islamic Marketing 15 (2024) 12, pp. 3666-3682
Purpose By applying the theory of consumption value as a conceptual framework, this study aims to investigate the impact of consumption values, namely, functional value (FV), conditional value (CV), social value (SV), emotional value (EV) and epistemic value (EPV) on attitude and repurchase...