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Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 865-881
Persistent link: https://www.econbiz.de/10014428182
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Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Zhou, Liying; Jin, Fei; Wu, Banggang; Wang, Xiaodong; … - In: European journal of marketing 56 (2022) 10, pp. 2677-2697
Persistent link: https://www.econbiz.de/10013457382
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Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, … - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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Shared but unhappy? : detrimental effects of using shared products on psychological ownership and consumer happiness
Zhao, Taiyang; Lu, Yan; Wang, Valerie Lynette; Wu, Banggang - In: Journal of business research : JBR 169 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014468565
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Money matters? : effect of reward types on customers' review behaviors
Zhang, Yajun; Niu, Yongge; Chen, Zhi; Deng, Xiaoyu; Wu, … - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 391-409
Persistent link: https://www.econbiz.de/10015062115
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Does your company have the right influencer? : influencer type and tourism brand personality
Zhang, Jin; Shao, Zhuoyan; Wang, Kui - In: Tourism management : research, policies, practice 107 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015334588
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The effect of subscriptions on customer engagement
Wu, Banggang; Guo, Gengxuan; Luo, Peng - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
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Venture capital firms' lead orientation and entry to new investment markets
Hu, Xiao; Wang, Jiayi; Wu, Banggang; Xiang, Shuting - In: Pacific-Basin finance journal 82 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014463530
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No slogan versus with slogan : the different message strategies for new product digital video ads
Niu, Yongge; Wei, Zhangdi; Hao, Andy W.; Wu, Banggang - In: Journal of business-to-business marketing 30 (2023) 2, pp. 215-236
Persistent link: https://www.econbiz.de/10014290458