Similar Search Results - EconBiz

Marketing strategy in the pharmaceutical industry

Corstjens, Marcel - 1992 - 1. ed., reprint.

Persistent link: https://www.econbiz.de/10004157219

International retail buying groups : a force for the good? ; the case of AgeCore/EDEKA

Corstjens, Marcel - 2022 - Revised version of 2021/40/EFE

Persistent link: https://www.econbiz.de/10013371299

Competition, Risk and Return in the US Grocery Industry

Corstjens, Marcel; Vanderheyden, Ludo - In: Review of Marketing Science 8 (2010) 1

This paper studies competition and financial market performance of the US grocery sector over a period of almost 50 years (1960-2007), using the Sharpe-Fama-French-Carhart standard performance attribution methodology. Following Hou and Robinson (2006), investors in industries with strong (resp....

Persistent link: https://www.econbiz.de/10014619501

Entry encouragement

Corstjens, Marcel; Matutes, Carmen; Neven, Damien J. - 1989

Persistent link: https://www.econbiz.de/10000774730

Brand proliferation and entry deterrence

Neven, Damien J.; Matutes, Carmen; Corstjens, Marcel - 1989

Persistent link: https://www.econbiz.de/10000759556

Performance of family firms : evidence from US and European firms and investors

Corstjens, Marcel (contributor); Peyer, Urs C. (contributor) - 2006 - rev

Persistent link: https://www.econbiz.de/10003406690

Financial risk and return across the grocery supply chain

Corstjens, Marcel; Maxwell, Katrina; Van der Heyden, Ludo - 2008 - Rev. vers.

Persistent link: https://www.econbiz.de/10003910068

Competition, risk and return in the US grocery industry

Corstjens, Marcel; Van der Heyden, Ludo - In: Review of marketing science 8 (2010) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10003995969

An international empirical analysis of the performance of manufacturers and retailers

Corstjens, Marcel; Steele, Richard - In: Journal of retailing and consumer services 15 (2008) 3, pp. 224-236

Persistent link: https://www.econbiz.de/10003699458

The power of inertia : conservatism in marketing resource allocation

Corstjens, Marcel; Umblijs, Andris; Wang, Chao - In: Journal of advertising research 51 (2011) 2, pp. 356-372

Persistent link: https://www.econbiz.de/10009267473

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