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5
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3
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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2
Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara
;
Zinnbauer, Markus A.
;
Pallas, Florian
; …
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1/2
,
pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
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3
Success factors for the implementation of an intended brand personality : conceptual framework and insights from the Swiss lurxury industry
Hoyer, Wayne D.
;
Krohmer, Harley
;
Lobschat, Lara
- In:
Strong brands, strong relationships
,
(pp. 330-342)
.
2015
Persistent link: https://www.econbiz.de/10011316653
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4
Multichannel retailing : a review and research agenda
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
-
2018
Persistent link: https://www.econbiz.de/10011956478
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5
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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6
Essays on online marketing communications
Lobschat, Lara
-
2013
Persistent link: https://www.econbiz.de/10009782193
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7
Corporate digital responsibility
Lobschat, Lara
;
Müller, Benjamin
;
Eggers, Felix
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 875-888
Persistent link: https://www.econbiz.de/10012420639
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8
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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9
Paving the way for responsible retailing
Holtrop, Niels
;
Lobschat, Lara
;
Braak, Anne M. ter
-
2025
Persistent link: https://www.econbiz.de/10015396542
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10
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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