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This study aims to analyze the main effect of perceived scarcity and perceived price on the panic buying behavior of palm oil in Indonesia. Perceived control and consumer anger also investigate as consequences of perceived scarcity. This study uses explanatory research quantitative analysis...
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Purpose: Mobile and smart devices provide a platform for firms/brands to communicate directly with past, present, or potential consumers (via online pop-ups, sponsored ads, ads on social media messengers, timelines, and walls, etc.). Intense competition among firms and brands resulted in...
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