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Networking externalities and the perception of innovation characteristics : mobile banking
Soo Yeong Ewe; Yap, Sheau-Fen; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 33 (2015) 4, pp. 592-611
Persistent link: https://www.econbiz.de/10011381694
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Deciphering older female salespeople's motivation to use social media in sales : insights from Malaysia
Ho, Helen Hui Ping; Soo Yeong Ewe; Teh, Pei-Lee - In: Emerging Technologies in Business : Innovation …, (pp. 129-149). 2024
Persistent link: https://www.econbiz.de/10014532284
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The role of regulatory focus and information in investment choice : some evidence using visual cues to frame regulatory focus
Soo Yeong Ewe; Gul, Ferdinand A.; Lee, Christina Kwai Choi - In: The journal of behavioral finance : a publication of … 19 (2018) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10012009630
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Patience, consideration and responsibility (P.C.R.) : emerging psychological capacities for coping with crisis and persistent changes in personal selling
Soo Yeong Ewe; Ho, Helen Hui Ping - In: Journal of personal selling & sales management : JPSSM 42 (2022) 4, pp. 392-405
Persistent link: https://www.econbiz.de/10013484580
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Case 1: resilience and recovery in the tourism industry during COVID-19
Tjiptono, Fandy; Khan, Ghazala; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 9-22). 2024
Persistent link: https://www.econbiz.de/10014528077
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Case 5: Tesla's entry and the evolving dynamics of the electric vehicle market in Malaysia
Yee Qin Lee; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 63-78). 2024
Persistent link: https://www.econbiz.de/10014528101
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Case 10: Heng Hiap Industries : pioneer in the plastic recycling industry
Shamim Ahmed Khan; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 135-145). 2024
Persistent link: https://www.econbiz.de/10014528153
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Case 11: delivering convenience in crisis : food delivery during the COVID-19 in Thailand
Natvadee Anatamsombut; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 147-161). 2024
Persistent link: https://www.econbiz.de/10014528157
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Psychological capabilities for salespeople's sustainable work performance in financial services sector
Soo Yeong Ewe; Ho, Helen Hui Ping - In: Journal of financial services marketing 29 (2024) 2, pp. 625-635
Persistent link: https://www.econbiz.de/10015061055
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Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products
Soo Yeong Ewe; Tjiptono, Fandy - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10014302607