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Impact of religious values and habit on an extended green purchase behaviour model
Ezlika Ghazali; Mutum, Dilip S.; Ariswibowo, Nanang - In: International Journal of Consumer Studies 42 (2018) 6, pp. 639-654
Persistent link: https://www.econbiz.de/10012090729
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Personal blog marketing
Mutum, Dilip S.; Ghazali, Ezlika M. - In: Marketing in the cyber era : strategies and emerging trends, (pp. 9-15). 2014
Persistent link: https://www.econbiz.de/10010241439
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The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies : A review and future research agenda
Shahab, Muhammad Hamza; Ezlika Ghazali; Mohtar, Mozard - In: International Journal of Consumer Studies 45 (2021) 4, pp. 664-689
Persistent link: https://www.econbiz.de/10012537465
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Fly or fry: understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries
Fakhra Malik Mushtaq; Zalfa Laili Hamzah; Ezlika Ghazali - 2024
Persistent link: https://www.econbiz.de/10015116981
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Consumer repurchase intention of smart wearable devices : an extension of the technology integration model
Zalfa Laili Hamzah; Muhammad Waqas; Rohayu Binti Rahman; … - In: International journal of technology marketing : IJTMkt 17 (2023) 1, pp. 78-98
Persistent link: https://www.econbiz.de/10013503847
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Guest editorial
Mutum, Dilip S.; Ghazali, Ezlika M.; Putit, Lennora - In: The Bottom Line 32 (2019) 4, pp. 249-252
Persistent link: https://www.econbiz.de/10014686995
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Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
Mutum, Dilip S.; Ghazali, Ezlika M.; Mohd-Any, Amrul Asraf - In: The Bottom Line 31 (2018) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10012066619
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Air Asia : using social media to reach out to new customers
Mutum, Dilip S.; Ghazali, Ezlika M. - In: Marketing cases from emerging markets, (pp. 143-147). 2014
Persistent link: https://www.econbiz.de/10010188838
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Ikea Malaysia and the Halal food crisis
Mutum, Dilip S.; Ghazali, Ezlika M. - In: Marketing cases from emerging markets, (pp. 31-33). 2014
Persistent link: https://www.econbiz.de/10010188851
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Social marketing: India, Pakistan and Bangladesh
Mutum, Dilip S.; Ghazali, Ezlika; Kumar, Anvita - In: Ethical and social marketing in Asia : incorporating …, (pp. 145-159). 2015
Persistent link: https://www.econbiz.de/10011477451