Mohtar, Mozard; Taha, Azni Zarina; Ghazali, Ezlika; … - In: Journal of Islamic Marketing 11 (2019) 2, pp. 423-439
Purpose: This paper aims to examine the influence of store environment cues, store personality and attitude toward halal product (AHP) on store evaluation and repatronage intention. The authors extended the conceptual framework of Baker and colleagues (2002) and examined the indirect effects of...