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41
Adolescence and the path to maturity in global retail
Bronnenberg, Bart J.
;
Ellickson, Paul B.
- In:
The journal of economic perspectives : EP ; a journal …
29
(
2015
)
4
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011409868
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42
Pennies for your thoughts : costly product consideration and purchase quantity thresholds
Huang, Yufeng
;
Bronnenberg, Bart J.
- In:
Marketing science
37
(
2018
)
6
,
pp. 1009-1028
Persistent link: https://www.econbiz.de/10011966239
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43
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
;
Sanders, …
-
2018
Persistent link: https://www.econbiz.de/10011953676
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44
The probit choice model under sequential search with an application to online retailing
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3911-3929
Persistent link: https://www.econbiz.de/10011772814
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45
The probit choice model under sequential search with an application to online retailing
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
-
2015
Persistent link: https://www.econbiz.de/10011567501
Saved in:
46
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
47
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
-
2016
Persistent link: https://www.econbiz.de/10011555990
Saved in:
48
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dube, Jean-Pierre
-
2016
Persistent link: https://www.econbiz.de/10011586621
Saved in:
49
Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Datta, Hannes
;
Knox, George
;
Bronnenberg, Bart J.
- In:
Marketing science
37
(
2018
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011818438
Saved in:
50
Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
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