Griffith, Denni Arli; Tjiptono, Fandy - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 1, pp. 91-109
Purpose: Religious doctrines generally encourage people to behave ethically. However, in daily life, individuals notice inconsistencies between religious beliefs and behavior, leading them to ask, in the context of commerce, why religious consumers would behave unethically. The purpose of this...