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Case 2: Maxis : the social med...
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Mutum, Dilip S.
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Ezlika Ghazali
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Ghazali, Ezlika M.
7
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6
Mutum, Dilip
5
Mohd-Any, Amrul Asraf
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Rashid, Mamunur
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Wong, Meng Seng
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Zalfa Laili Hamzah
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Butt, Mohammad Mohsin
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Myint Moe Chit
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Othman, Md. Nor
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Subashini Ramakrishnan
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Fan, Cheong Khai
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ECONIS (ZBW)
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The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies : A review and future research agenda
Shahab, Muhammad Hamza
;
Ezlika Ghazali
;
Mohtar, Mozard
- In:
International Journal of Consumer Studies
45
(
2021
)
4
,
pp. 664-689
Persistent link: https://www.econbiz.de/10012537465
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22
Fly or fry: understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries
Fakhra Malik Mushtaq
;
Zalfa Laili Hamzah
;
Ezlika Ghazali
-
2024
Persistent link: https://www.econbiz.de/10015116981
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23
Consumer repurchase intention of smart wearable devices : an extension of the technology integration model
Zalfa Laili Hamzah
;
Muhammad Waqas
;
Rohayu Binti Rahman
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 78-98
Persistent link: https://www.econbiz.de/10013503847
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Guest editorial
Mutum, Dilip S.
;
Ghazali, Ezlika M.
;
Putit, Lennora
- In:
The Bottom Line
32
(
2019
)
4
,
pp. 249-252
Persistent link: https://www.econbiz.de/10014686995
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25
Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
Mutum, Dilip S.
;
Ghazali, Ezlika M.
;
Mohd-Any, Amrul Asraf
- In:
The Bottom Line
31
(
2018
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012066619
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26
Air Asia : using social media to reach out to new customers
Mutum, Dilip S.
;
Ghazali, Ezlika M.
- In:
Marketing cases from emerging markets
,
(pp. 143-147)
.
2014
Persistent link: https://www.econbiz.de/10010188838
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27
Ikea Malaysia and the Halal food crisis
Mutum, Dilip S.
;
Ghazali, Ezlika M.
- In:
Marketing cases from emerging markets
,
(pp. 31-33)
.
2014
Persistent link: https://www.econbiz.de/10010188851
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28
Social marketing: India, Pakistan and Bangladesh
Mutum, Dilip S.
;
Ghazali, Ezlika
;
Kumar, Anvita
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 145-159)
.
2015
Persistent link: https://www.econbiz.de/10011477451
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29
Occupational stress as a mediator between organisational intelligence traits and digital government service quality : a triangulation design approach
Subashini Ramakrishnan
;
Mutum, Dilip S.
;
Myint Moe Chit
; …
- In:
Journal of service theory and practice
34
(
2024
)
6
,
pp. 787-821
Persistent link: https://www.econbiz.de/10015198338
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30
Marketing cases from emerging markets
Mutum, Dilip S.
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010190761
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