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Brand personality and brand equity : evidence from the sportswear industry

Su, Jin; Tong, Xiao - In: The journal of product & brand management 24 (2015) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10011308513

Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion

Su, Jin - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 464-480

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Do cosmopolitans care about the world? : the effect of cosmopolitanism on the consumption of sustainable apparel

Gil, Maria S. Soledad; Su, Jin; Watchravesringkan, Kittichai - In: Journal of fashion marketing and management 28 (2024) 3, pp. 480-502

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Coping with the COVID-19 pandemic : evidence from the apparel industry in Bangladesh and China

Su, Jin; Hodges, Nancy; Wu, Huicheng; Iqbal, Md Arif - In: Journal of fashion marketing and management 28 (2024) 4, pp. 653-671

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Supplier selection in small- and medium-sized firms : the case of the US textile and apparel industry

Su, Jin; Gargeya, Vidyaranya B. - In: American journal of business : applying research to … 31 (2016) 4, pp. 166-186

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Chinese consumers and the fashion market

Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018

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Strategic sourcing, sourcing capability and firm performance in the US textile and apparel industry

Su, Jin; Gargeya, Vidyaranya B. - In: Strategic outsourcing : an International journal 5 (2012) 2, pp. 145-165

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A cross cultural examination of "off-price" fashion shopping

Mortimer, Gary; Grimmer, Martin; Grimmer, Louise; Wang, … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1494-1517

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Investigating the role of apparel supplier satisfaction in developing a collaborative buyer-supplier relationship : a power-dependency perspective

Wu, Huicheng; Hodges, Nancy; Su, Jin; Seo, Sukyung - In: Journal of fashion marketing and management 28 (2024) 1, pp. 81-98

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Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers

Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10014246040