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Sensible selling through sensory neuromarketing

Malik, Reena (ed.); Malhan, Shivani (ed.); … - 2024

solution rooted in neuromarketing and sensory marketing principles. By delving into the latest neuroscience insights, this book …

Persistent link: https://www.econbiz.de/10015191527

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

X-reality film innovation circle framework and future directions

Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia - In: Creativity and innovation management 33 (2024) 3, pp. 338-368

Persistent link: https://www.econbiz.de/10015144142

Smart operators : how augmented and virtual technologies are affecting the worker's performance in manufacturing contexts

Di Pasquale, Valentina; De Simone, Valentina; Miranda, … - In: Journal of industrial engineering and management : JIEM 15 (2022) 2, pp. 233-255

Purpose: The correct interaction between the workforce and augmented, virtual, and mixed reality technologies represents a crucial aspect of the success of the smart factory. This interaction is, indeed, affected by the variability of human behavior and its reliability, which can strongly...

Persistent link: https://www.econbiz.de/10013382366

Immersive Technology and Experiences : Implications for Business and Society

Heggde, Githa (ed.); Patra, Santosh Kumar (ed.); … - International Communication Management Conference <10., … - 2024

1. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environmen -- 2. Managing Professional Identities in the world of Immersive Technology: A study of healthcare professionals -- 3. I am confused: Coping with customer confusion in metaverse...

Persistent link: https://www.econbiz.de/10014443988

Extended Reality in Wirtschaft, Wissenschaft, Gesellschaft und Medien : Immersive Technologien und virtuelle Welten: Grundlagen, Status quo, Ein- und Ausblicke

Likafu, Bolela (ed.); Malterer, Christian (ed.) - 2023

Grundlagen und Einordnung -- Lehre und Forschung -- XR und Kommunikation -- Gesellschaftliche Aspekte -- Perspektive der Medienbranche und Kreativwirtschaft -- VR und Kunst -- Extended Reality im Zusammenhang mit Blockchain und NFTs -- Insights in verschiedene Branchen.

Persistent link: https://www.econbiz.de/10014467020

Diversity representation in virtual environments : how brand motives mediate consumer perceptions

Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249

Persistent link: https://www.econbiz.de/10015137991

Holistic interactive system for empowering local tourism businesses : consumer acceptance of the iMelaka 360 System

Kamarulzaman Ab. Aziz; Tan, Gek Siang; Zauwiyah Ahmad - In: International journal of business excellence 13 (2017) 2, pp. 256-284

Persistent link: https://www.econbiz.de/10011856683

Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context

Thomas, Sujo - In: International journal of business competition and … 7 (2021) 3, pp. 214-230

Persistent link: https://www.econbiz.de/10012596143

Fashion virtual reality in e-commerce

Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Persistent link: https://www.econbiz.de/10012513158