Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health outcome — birth rate — associated with...

Global warming has increased the frequency and intensity of extreme climate change events. We study the impact of a severe climate change event, particularly wildfire smoke, on consumer purchases of sustainable products by combining retail scanner and air quality data. Exploiting the random...

Consumers in high-stakes product markets such as healthcare or finance often rely on experts' recommendations before making a purchase decision. However, how an expert constructs a specific set of recommendations and how it subsequently affects consumer choices and outcomes have been...

Franchise encroachment, or the addition of an outlet in the vicinity of existing franchisees, has been contentious, due to revenue cannibalization of incumbent franchisee locations. We explore the possibility that the addition of same brand franchisees can, in fact, create positive effects on...