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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek; Gürce, Merve Yanar - In: Journal of financial services marketing 29 (2024) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10015057657
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Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Rasoolimanesh, S. Mostafa; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
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Reducing consumer-brand incongruity through corporate social responsibility and brand trust : exploring negative word-of-mouth (NWOM)
Tosun, Petek; Cagliyor, Sandy Ipeker; Gürce, Merve Yanar - In: International journal of consumer studies 48 (2024) 6, pp. 1-19
Persistent link: https://www.econbiz.de/10015107974
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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Packaging-free practices in food retail : the impact on customer loyalty
Barbosa, Belem; Shabani Shojaei, Alireza; Miranda, Hugo - In: Baltic journal of management : BJM 18 (2023) 4, pp. 474-492
Persistent link: https://www.econbiz.de/10014380978
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Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik; Lee, Seoki - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
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The mediation role of perceived brand trustworthiness in brand social responsibility and brand positioning : evidence from the Tanzanian beverage industry
Amani, David - In: European journal of management studies : EJMS 28 (2023) 3, pp. 213-227
Persistent link: https://www.econbiz.de/10015095233
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An integrative approach to the nexus of brand loyalty and corporate social responsibility
Kataria, Sonia; Saini, Vinod Kumar; Sharma, Ajay Kumar; … - In: International review on public and non-profit marketing 18 (2021) 3, pp. 361-385
Persistent link: https://www.econbiz.de/10012617326
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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331