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Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries

Guo, Xiaoling - In: Journal of international marketing 21 (2013) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10009731379

Pseudo panels as an alternative study design

Frethey-Bentham, Catherine - In: Australasian marketing journal 19 (2011) 4, pp. 281-292

Persistent link: https://www.econbiz.de/10009308809

Brush, Gregory J. - In: Journal of retailing and consumer services 50 (2019), pp. 351-361

Persistent link: https://www.econbiz.de/10012114177

Religion's influence on the financial well‐being of consumers : A conceptual framework and research agenda

Sarofim, Samer; Minton, Elizabeth; Hunting, Amabel; … - In: Journal of Consumer Affairs 54 (2020) 3, pp. 1028-1061

Persistent link: https://www.econbiz.de/10012282857

Spirituality, stewardship and consumption : new ways of living in a material world

Hunting, Amabel; Conroy, Denise - In: Social Responsibility Journal 14 (2018) 2, pp. 255-273

Purpose: The purpose of this paper is to explore how spirituality impacts on the consumption choices of consumers who are adopting a sustainable lifestyle. Design/methodology/approach: This is a longitudinal study of urban-based consumers who are actively engaged in living sustainably. To...

Persistent link: https://www.econbiz.de/10012080408

Capturing institutional home country conditions for exporting SMEs

Mogos Descotes, Raluca; Walliser, Björn; Holzmüller, … - In: Journal of business research : JBR 64 (2011) 12, pp. 1303-1310

Persistent link: https://www.econbiz.de/10009382484

Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study

Strebinger, Andreas; Guo, Xiaoling; Klauser, Ferdinand; … - In: Journal of business research : JBR 82 (2018), pp. 409-416

Persistent link: https://www.econbiz.de/10011771940

Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion

Xie, Yi; Chen, Ke; Guo, Xiaoling - In: Journal of retailing and consumer services 55 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012269049

Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect

Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97

Persistent link: https://www.econbiz.de/10012106870

Application of the stereotype content model in marketing : a three-level review and future research

Guo, Xiaoling; Liu, Hao; Zhang, Yicong - In: Journal of contemporary marketing science 5 (2022) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10013440287