This study contrasts the effectiveness of two distinct mobile content delivery mechanisms: mobile push and mobile pull. Mobile push describes a delivery mechanism where firm-initiated (ad) content is delivered to consumers. In contrast, mobile pull describes consumer-initiated requests for (ad)...

We investigate how location-based services (LBS) influence consumers' choice behavior in the mobile Internet. LBS are able to make use of the users' location by the means of GPS-enabled smartphones. Further, the ubiquitous nature of smartphones increases the importance of additional contextual...

Offline retailers increasingly use location-based coupons to target consumers in their vicinity in real-time. The rationale for the use of location-based coupons is that geographic proximity increases the relevance for consumers and, thus, the effectiveness of these campaigns. Two key...

Smartphones impact all stages of the customer journey and digitize consumers' offline search by providing access to product information anywhere and at any time. However, very little is known about how smartphones impact the way consumers search for product information when shopping for offline...

A major limitation for e-commerce retailers remains the lack of physical touch and feel of products before purchase. Potential buyers may be reluctant to purchase such products online because of the limited ability to evaluate physical product attributes and to infer their performance in digital...