Rafferty, Pauline; Cronin, Blaise; Davenport, Lizzie - In: Aslib Proceedings 40 (1988) 11/12, pp. 295-301
During the First World War, the Creel Committee, set up by President Woodrow Wilson, used the powerful weapon of advertising to disseminate information and shape public opinion. Creel promised Wilson ‘a plain publicity proposition, a vast enterprise in salesmanship, the world's greatest...