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Promoting condom usage to male sex workers in Thailand : a development of a conceptual framework: social marketing perspective

Jebarajakirthy, Charles; Thaichon, Paramaporn; … - In: International review on public and non-profit marketing 14 (2017) 4, pp. 495-512

Persistent link: https://www.econbiz.de/10011956201

A conceptual framework for understanding and developing entrepreneurial behaviour : implications for social marketers

Jebarajakirthy, Charles; Thaichon, Paramaporn - In: International journal of nonprofit and voluntary sector … 20 (2015) 4, pp. 299-311

Persistent link: https://www.econbiz.de/10011493530

Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services

Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 141-159

Persistent link: https://www.econbiz.de/10011529483

Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets : with special reference to microcredit institutions

Jebarajakirthy, Charles; Thaichon, Paramaporn; … - In: Journal of strategic marketing 24 (2016) 5, pp. 398-417

Persistent link: https://www.econbiz.de/10011637348

Internet service providers' service quality and its effect on customer loyalty of different usage patterns

Quach, Sara; Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Journal of retailing and consumer services 29 (2016), pp. 104-113

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Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context

Jebarajakirthy, Charles; Thaichon, Paramaporn - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 191-215

Persistent link: https://www.econbiz.de/10011486761

Marketing microcredit to bottom of the pyramid market : Investigating determinants and the role of self-identity: the case of youth in post-war context

Jebarajakirthy, Charles; Thaichon, Paramaporn - In: International Journal of Bank Marketing 34 (2016) 2, pp. 191-215

Purpose – The leading multinational companies tend to expand their marketing activities to bottom of pyramid (BOP) market. The BOP market comprises many segments, however, little is known about the purchase behaviour of BOP market or segments therein. Microcredit provides credit access to...

Persistent link: https://www.econbiz.de/10014761179

An empirical model of home internet service quality in Thailand

Thaichon, Paramaporn; Lobo, Antonio; Mitsis, Ann - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 190-210

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The influence of relationship marketing orientation on brand equity in banks

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From marketing communications to brand management : factors influencing relationship quality and customer retention

Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 197-219

Persistent link: https://www.econbiz.de/10011383849

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