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Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity

Qian, Jiayu; Park, Jee-Sun - In: The journal of brand management : an international journal 28 (2021) 2, pp. 199-220

Persistent link: https://www.econbiz.de/10012487241

Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship

Nascimento, Thaysa Costa do; Campos, Roberta Dias; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1009-1030

Persistent link: https://www.econbiz.de/10012395420

Online engagement and the role of digital influencers in product endorsement on Instagram

Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163

Persistent link: https://www.econbiz.de/10012258651

Influencer endorsement posts and their effects on advertising attitudes and purchase intentions

Herrando, Carolina; Martín de Hoyos, María José - In: International journal of consumer studies 46 (2022) 6, pp. 2288-2299

Persistent link: https://www.econbiz.de/10013412140

Does digital influencer endorsement contribute to building consumers’ attitude toward digital advertising during COVID-19 pandemic? mediating role of brand attitude

Panggati, Ignatius Enda; Simatupang, Boto; Abdinagoro, … - In: Cogent Business & Management 10 (2023) 2, pp. 1-16

The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...

Persistent link: https://www.econbiz.de/10014527426

The 2.0 critic : blended discourses in blogging

Silva, Nathalia Dib; Campos, Roberta Dias - In: Latin American business review 20 (2019) 2, pp. 109-133

Persistent link: https://www.econbiz.de/10012179260

The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation effect of customer trust

Wandoko, Wanda; Panggati, Ignatius Enda - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 148-167

Persistent link: https://www.econbiz.de/10013336327

Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude

Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10014504754

#Bookstagram : a dual perspective study on the trend's evolution

Obreja, Iuliana; Manolică, Adriana; Jelea, Alexandra Raluca - In: CES working papers 16 (2024) 1, pp. 17-38

the field of books, namely, marketing books on Instagram. Therefore, the study aims to highlight the key aspects of book … influencers' Instagram activity, namely by examining the literature, but also the evolution of the bookstagram phenomenon in a …

Persistent link: https://www.econbiz.de/10014582154

Integrating digital influencer persuasion model and theory of planned behavior : the mediating role of consumer involvement in endorsed brands

Fayyaz, Muhammad Shahzeb; Abbasi, Amir Zaib; Kumar, Sanjeev - In: Journal of retailing and consumer services 85 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015441865