Proposes the concept of “An exclusive Value Principle” as an explanation for the attainment of brandexclusivity. Argues that positioning a brand carefully with prestige pricing approach reinforces a positive, even exclusive, brand image in the mind of the customer. Presents relationships...

Focuses on the importance within an organization of a philosophy for quality management. A clearly defined vision for the organization serves as a basis for identifying and selecting goals. Identifiable, attainable, and realistic goals are essential in leading, motivating and focusing human...