Showing 1 - 10 of 110,269
local shops, the enjoyment gained from shopping, the difficulty experienced in accessing food retail sites and the problems …
Persistent link: https://www.econbiz.de/10014803455
multiple (store based) formats depending on the shopping situation operationalised by the type of shopping trip. Design … retail area.Findings – The results reveal a considerable moderating effect of the shopping situation on the relationship … investigates the moderating effect of the shopping situation – operationalised by different types ofshopping trips – on store …
Persistent link: https://www.econbiz.de/10009465947
Through structural equation modeling, Fishbein and Ajzen's modified theory of reasoned action model (TORA) is used to study the impact of innovation on Indian consumers’ purchase behavior of new processed foods. The results indicate that subjective norms are a key factor in understanding...
Persistent link: https://www.econbiz.de/10014722171
Purpose – This paper aims to address whether the order of entry yields competitive advantage in the discount grocery industry. More specifically, the paper aims to investigate whether such advantages are based on the effects of entry on consumer perceptions rather than factors such as...
Persistent link: https://www.econbiz.de/10014722268
Purpose – The purpose of this research was to examine how consumers in four Central European countries respond to positively and negatively framed message appeals in advertising. Design/methodology/approach – Emotional, cognitive and attitudinal reactions to four advertisements for food...
Persistent link: https://www.econbiz.de/10014722394
Purpose – The importance of packaging design and the role of packaging as a vehicle for consumer communication and branding are necessarily growing. To achieve communication goals effectively, knowledge about consumer psychology is important so that manufacturers understand consumer response...
Persistent link: https://www.econbiz.de/10014722453
Purpose – The present study using the Consumer Ethnocentric Tendencies Scale (CET‐SCALE) aims to evaluate the level of consumer ethnocentrism (CE) and its implications on their evaluation of food products. Furthermore, it seeks to examine the level at which country of origin (COO) effect is...
Persistent link: https://www.econbiz.de/10014722454
Purpose – In this study, Ajzen's Theory of Planned Behavior is used as a theoretical framework with the aim of extending prior research examining halal food purchasing behavior in Malaysia. Design/methodology/approach – Data are collected through self‐administered questionnaires. This...
Persistent link: https://www.econbiz.de/10014766423
Purpose – Emphasis on the importance of halal products is now growing. It is fast becoming a new market force and brand identifier and is now moving into the mainstream market, affecting and changing perception on how business should be conducted, including from a marketing point of view. The...
Persistent link: https://www.econbiz.de/10004979857
The paper aims to identify potential connections between migration and food consumption habits of Romanian immigrants in Andalusia, Spain and to study a series of factors that may contribute to the establishment of these connections. The analysis was based on a series of information obtained...
Persistent link: https://www.econbiz.de/10009367450