&D Investment Scoreboards), as captured by trademark data and their economic performance in terms of net sales growth. It provides … quantiles of the conditional sales growth distribution. …

operational decisions, which are guided by the sales forecast. The new product sales forecasting problem is challenging when … compared to forecasting sales of existing products. For existing products, historical sales data gives an indicator of future … sales, but this data is not available for a new product. We propose a novel sales forecasting model that is estimated with …

effectively characterize the local features and temporal evolution of sales curves. Our Bayesian framework can generate initial … curve forecasts before the product launch and update the forecasts dynamically as new sales data is collected. We validate … insights into how promotional activities interact with sales curves …