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Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-732

Persistent link: https://www.econbiz.de/10009567636

Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S.; … - In: European journal of marketing : EJM 46 (2012) 5, pp. 712-733

Persistent link: https://www.econbiz.de/10009974231

Aesthetics and the online shopping environment : understanding consumer responses

Wang, Yong Jian; Minor, Michael; Wei, Jie - In: Journal of retailing 87 (2011) 1, pp. 46-58

Persistent link: https://www.econbiz.de/10009011978

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 935-942

Persistent link: https://www.econbiz.de/10008652178

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China

Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435

Persistent link: https://www.econbiz.de/10003789906

Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory

Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011616082

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of Business Research 63 (2010) 9-10, pp. 935-942

This study examines the effects of the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, on consumers' perceived online service quality and satisfaction during service encounter. The findings showed that, between task-oriented and task-free consumers, the patterns of...

Persistent link: https://www.econbiz.de/10008871559

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of business research : JBR 63 (2010) 9, pp. 935-943

Persistent link: https://www.econbiz.de/10008443963

Aesthetics and the online shopping environment: Understanding consumer responses

Wang, Yong Jian; Minor, Michael S.; Wei, Jie - In: Journal of retailing 87 (2011) 1, pp. 46-59

Persistent link: https://www.econbiz.de/10008889169

Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks

Wang, Yong Jian; Hong, Soonkwan; Wei, Jie; Cruthirds, … - In: International journal of electronic marketing and … 4 (2011) 1, pp. 80-99

Persistent link: https://www.econbiz.de/10009155744