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Purpose – The purpose of this paper is to examine the characteristics of e‐shopping malls by using Kano's two‐dimensional quality model; also to determine the salient quality attributes, including those attributes that increase customer satisfaction and technological characteristics that...
Persistent link: https://www.econbiz.de/10014674775
Investigates the concept of maker loyalty as it applies to the automobile market in Korea. The study has three major objectives: first, it examines the effects of expectation disconfirmation on loyalty behavior and on overall satisfaction; second, it seeks to identify the four types of maker...
Persistent link: https://www.econbiz.de/10014848222
Persistent link: https://www.econbiz.de/10007281905