Yoon, Sung‐Joon; Kim, Joo‐Ho - In: Journal of Consumer Marketing 17 (2000) 2, pp. 120-136
Investigates the concept of maker loyalty as it applies to the automobile market in Korea. The study has three major objectives: first, it examines the effects of expectation disconfirmation on loyalty behavior and on overall satisfaction; second, it seeks to identify the four types of maker...