In this study, we use bibliometric analysis as a quantitative and systematic approach to assess the scientific landscape and present the existing literature, focusing on the consumer buying behaviour of second-hand clothing in the context of sustainability. We observe a decrease in the number of...

States that, while market segmentation is the cornerstone of any marketing strategy, “markets” may be segmented using many different variables as bases, and the question for managers, before planning a strategy, is which base or bases should be used? Describes the Modified Index, a technique...