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Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling

Wilkins, Stephen; Beckenuyte, Carina; Butt, Muhammad Mohsin - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 213-235

Persistent link: https://www.econbiz.de/10011453338

Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations

Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 86-102

Persistent link: https://www.econbiz.de/10011497265

International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs

Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50

Persistent link: https://www.econbiz.de/10011886219

Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms

Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567

Persistent link: https://www.econbiz.de/10011976361

MNCs and religious influences in global markets : drivers of consumer-based halal brand equity

Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908

Persistent link: https://www.econbiz.de/10011799827

Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food

Wilkins, Stephen; Butt, Muhammad Mohsin; Shams, Farshid; … - In: Journal of strategic marketing 27 (2019) 3, pp. 210-226

Persistent link: https://www.econbiz.de/10012202454

The acceptance of halal food in non-Muslim countries

Wilkins, Stephen; Butt, Muhammad Mohsin; Shams, Farshid; … - In: Journal of Islamic Marketing 10 (2019) 4, pp. 1308-1331

Purpose: International restaurant and fast food chains such as KFC, McDonald’s and Subway currently serve halal food in some non-Muslim countries, with mixed results. The purpose of this paper is to identify the factors that most influence the product judgements of halal food amongst...

Persistent link: https://www.econbiz.de/10012075663

MNCs and religious influences in global markets : Drivers of consumer-based halal brand equity

Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International Marketing Review 34 (2017) 6, pp. 885-908

Purpose Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is important for MNCs to get into the Muslim mind set when operating in...

Persistent link: https://www.econbiz.de/10014828565

Ethnic advertising : adolescents' attitudes towards target and non-target advertisements

Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10008667652

Attitudes towards offensive advertising : Malaysian Muslims' views

De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim-Shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10003982693