Narrow search
Showing 1 - 10 of 83
Cover Image
Impact of inflation on consumer life style : some empirical results on the money illusion and consumer purchasing behavior
Poser, Günter; Shipchandler, Zoher E. - In: European journal of marketing : EJM 13 (1979) 3, pp. 103-112
Persistent link: https://www.econbiz.de/10002660546
Cover Image
Impact of inflation on consumer life style : some empirical results on the money illusion and consumer purchasing behavior
Poser, Günter; Shipchandler, Zoher E. - 19XX
Persistent link: https://www.econbiz.de/10002660570
Cover Image
Über den Einfluss von Geldentwertung und Einschätzung der wirtschaftlichen Lage auf das Verbraucherverhalten : Ergebnisse einer empirischen Vergleichsuntersuchung
Poser, Günter; Shipchandler, Zoher E. - In: Jahrbuch der Absatz- und Verbrauchsforschung 24 (1978) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10002660615
Cover Image
Inflation and life styles: the marketing impact
Shipchandler, Zoher E. - In: Business horizons 19 (1976) 1, pp. 90-96
Persistent link: https://www.econbiz.de/10003679846
Cover Image
Keeping down with the joneses: stagflation and buyer behavior
Shipchandler, Zoher E. - In: Business horizons 25 (1982) 6, pp. 32-38
Persistent link: https://www.econbiz.de/10003679852
Cover Image
Keeping down with the joneses: Stagflation and buyer behavior
Shipchandler, Zoher E. - In: Business Horizons 25 (1982) 6, pp. 32-38
Persistent link: https://www.econbiz.de/10005326451
Cover Image
A study of marketing strategies of European and Japanese firms manufacturing in the US
Shipchandler, Zoher E.; Terpstra, Vern; Shaheen, David - In: International Business Review 3 (1994) 3, pp. 181-199
This study investigates marketing strategies of European and Japanese firms manufacturing in the United States, the relationship between those strategies and the success achieved, and the role that manufacturing in the US plays in the export activities of the parent firm. The survey results...
Persistent link: https://www.econbiz.de/10009213012
Cover Image
Inflation and life styles: The marketing impact
Shipchandler, Zoher E. - In: Business Horizons 19 (1976) 1, pp. 90-96
Persistent link: https://www.econbiz.de/10005197771
Cover Image
Factors influencing foreign firm performance in the US market
Shipchandler, Zoher E.; Moore, James S. - In: American business review 18 (2000) 1, pp. 62-68
Persistent link: https://www.econbiz.de/10001495814
Cover Image
A Study of Marketing Strategies of European and Japanese Firms Manufacturing in the US
Shipchandler, Zoher E.; Terpstra, Vern; Shaheen, David - In: International business review : the official journal of … 3 (1994) 3, pp. 181-200
Persistent link: https://www.econbiz.de/10006005862