Purpose ? The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC). Design/methodology/approach ? Based on the differences in cultural dimensions and context, five hypotheses related to...

Notes that recently there has been growing evidence to suggest the existence of fundamental differences in the thinking behind Eastern and Western accounting systems and techniques. Observes, for example, that Western accounting practices, when implemented in an Eastern environment, do not seem...

Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate situations. Applies these to strategic planning and marketing rather than the traditional use on battlefields. Uses anecdotal...

Looks at the distinctive Australian background and the features of the national communication culture that may impact on business life as well as those of the traditional executive culture. Brings out the specifics of the Australian management style from a foreign viewpoint, looking at what...

Highlights the opinion that the importance of national culture in cross‐cultural management is diminishing, suggesting that the world is moving towards a single, global management culture that is basically Western and, more specifically, American. Attempts to test this hypothesis by examining...

International assignments are becoming more and more typical parts of a managerial career. As an outcome, cross‐cultural leadership competencies are required within international companies. Still, real cross‐cultural leadership interaction between expatriate managers and their local...

Based on a 15‐country study in western Europe, examines management and communication styles through a wide‐ranging interview schedule. In the context of national and business cultures, explores the dimensions of communications beliefs and practices, and draws out their interrelationships...