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The hair of the dog that bit you: successful market strategies in post‐crisis South‐East Asia

Haley, Usha C.V. - In: Marketing Intelligence & Planning 18 (2000) 5, pp. 236-246

In the wake of post‐crisis South‐East Asia’s declining growth and declining per capita income, local companies are restructuring their operations and re‐evaluating their strategies along with multinational companies (MNCs). This article explores the winning market‐expansion strategies...

Persistent link: https://www.econbiz.de/10014945761

The wheel of consumer analysis applied to Colombian entrepreneurs

García Carvajal, Santiago; Kopf, Dennis A. - In: International journal of business and globalisation : IJBG 37 (2024) 2, pp. 196-209

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The launch of a local spice brand : Fortune at the bottom of the pyramid

Bukhari, Faheem; Hussain, Saima; Rashidi, Muhammad Zaki; … - In: Asian journal of management cases 21 (2024) 2, pp. 183-192

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Saving and well-being at the base of the pyramid : implications for transformative financial services delivery

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Rethinking the bottom of the pyramid : towards a new marketing mix

Purohit, Sonal; Paul, Justin; Mishra, Rikee - In: Journal of retailing and consumer services 58 (2021), pp. 1-14

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Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments

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What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?

Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; Terzi, … - In: International journal of bank marketing 42 (2024) 6, pp. 1313-1347

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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design

Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161

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Storytelling as a means to increase consumers' processing of financial information

Hauff, Jeanett Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 494-514

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How interactive marketing is changing in financial services

Stone, Merlin; Laughlin, Paul - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 338-356

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