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Researchers have not addressed the relationship between customer perceptions of bank service quality and customers' loyalty in a sufficient and direct manner. Indirect attempts on the subject lead to contradictory conclusions. This paper examines the factors shaping bank customer perceptions of...
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of customer orientation in achieving greater customer satisfaction in the banking industry from the perspective of … was analysed. It was identified that, within the banking industry, customer orientation is a key predictor of customer …
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