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Dynamic analysis of competition in marketing Strategic groups in Spanish banking
José Más Ruíz, Francisco - In: European Journal of Marketing 32 (1998) 3/4, pp. 252-278
characteristics over the years. Applies this technique to the Spanish banking sector and detects a relative intra …
Persistent link: https://www.econbiz.de/10014723258
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The effects of technological improvements in the train network on tourism sustainability : an approach focused on seasonality
Martín Martín, José María; Salinas Fernández, … - In: Sustainable technology and entrepreneurship 1 (2022) 1, pp. 1-9
competitiveness. The Spanish high-speed train system is one of the most technologically advanced in the world. Little research has …
Persistent link: https://www.econbiz.de/10013337947
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Marketing strategic planning and choosing the right strategy using AHP technique : (case study: Ghavamin Bank Mazandaran)
Sadeghpour, Forough; Far, Mohammad Ghorbani; Khah, Ali … - In: Dutch journal of finance and management 1 (2017) 2/45, pp. 1-6
The main purpose of this study was to identify the right strategy marketing plan Ghavamin Bank in Mazandaran province Analytical Hierarchy Process (AHP) have been. The study of the target application, based on the nature and control variables descriptive non-experimental research is quantitative...
Persistent link: https://www.econbiz.de/10012063232
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Commercial Bank Selection in Turkey
Kaynak, E.; Küçükemiroglu, O.; Odabasi, Y. - In: International Journal of Bank Marketing 9 (1991) 4, pp. 30-39
In view of the intense competition in the banking industry all over the world, managers of both commercial and public … banks more and more are applying marketing strategy techniques in the operations. The use of marketing techniques in banking …
Persistent link: https://www.econbiz.de/10014760117
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Do markup dynamics reflect fundamentals or changes in conduct?
Juselius, Mikael; Kim, Moshe; Ringbom, Staffan - In: Empirical economics : a journal of the Institute for … 48 (2015) 3, pp. 1119-1147
Persistent link: https://www.econbiz.de/10011304133
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A qualitative and longitudinal analysis of market orientation
Bottala, Lourdes Cauzo; Camacho, María Ángeles Revilla - In: The service industries journal 33 (2013) 7/8, pp. 694-704
Persistent link: https://www.econbiz.de/10009759760
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Banks' marketing strategies and deposit mobilisation : a study of selected commercial banks in Nigeria
Osuala, A. E.; Uruakpa, N. I.; Onoh, U. A. - In: Accounting and taxation review : A&TR 4 (2020) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10012265304
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The Impact of Competitive Environment on the Market Orientation - Performance Relationship in the Banking Industry
Asikhia, Olalekan Usiobaifo - 2009
Several researchers have established a positive relationship between market orientation and firm performance, while others established negative or no relationship. These mixed results probably suggests that there are some moderating variables impacting on these relationship (Kumar and...
Persistent link: https://www.econbiz.de/10014202380
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Competition in Spanish banking
Caminal, Ramón; Gual i Solé, Jordi; Vives, Xavier - 1989
Persistent link: https://www.econbiz.de/10000769906
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Product mix of the Spanish banking firms : do competition clubs exist?
Pérez, Francisco; Tortosa-Ausina, Emili - In: Bank strategies and challenges in the new Europe, (pp. 139-163). 2001
Persistent link: https://www.econbiz.de/10001630822