Purpose: The purpose of this paper is to develop and test a comprehensive hierarchical model of the interrelationships among five higher order marketing constructs (service quality, customer satisfaction, perceived value, restaurant image and behavioural intentions) for moderate upscale...

Purpose: This research develops and tests a comprehensive hierarchical model of the behavioural intentions of day spa customers. Design/methodology/approach: The primary data was collected from the customers of 17 day spas throughout Thailand. EFA and SEM were used to analyse the data and test...

Over the past few decades the relative price of eggs has fallen dramatically in New Zealand. This has been made possible, at least in part, by the application of increasingly intensive agricultural practices. However, there is also growing pressure from consumers and animal rights groups around...

The brushtail possum (Trichosurus vulpecula), introduced to New Zealand in 1858, is a significant conservation pest and a major vector of bovine tuberculosis (Tb; Mycobacterium bovis). Consequently, central and local government agencies now spend more than $30 million (NZD) each year on possum...

One debate in the literature regarding consumers' reactions to genetically modified food (GMF) centres on whether consumers react to the process of gene technology or to the specific GMF products. Results from a choice experiment survey in New Zealand indicate that consumers are heterogeneous...