Purpose – The purpose of the study is to examine young Australian tourists’ consumption values, perceived beneficial image and tourist’s destination choice intention towards Mauritius as a tourism destination. Design/methodology/approach – Data were collected through an intercept method...

Purpose The purpose of this paper is to explore Australasian students’ current perception towards a sales career. Design/methodology/approach Data were collected through a self-administered survey from 431 students enrolled in a Sales Management unit in a large Australian university and its...

<title>ABSTRACT</title> A correspondence analysis technique was employed to elicit information from international students pertaining to their choice of study destination. A survey of international students at a major Australian university revealed that the proximity of the city to the students' home...

This paper identifies and analyzes factors that influence international student selection of universities and the role that education marketing plays in the process. The research for the paper was inspired by work done by Canterbury on education marketing, published in the <italic>Journal of Marketing...</italic>

<title>ABSTRACT</title> Higher education, particularly in the area of international education has exhibited significant growth since the mid-1980s. Whilst it is beginning to attract research from both educational and tourism industry perspectives, the current body of knowledge regarding this market is still...