Purpose – To show how value chain analysis techniques have highlighted opportunities for strategic change in a UK agri‐food supply chain and to present an initial model of an integrated supply chain based on the application of lean principles. Design/methodology/approach – The paper...

Purpose – To highlight the problems with and propose a framework for improving demand management in retail food supply chains. Design/methodology/approach – The paper draws on empirical evidence from multiple case studies and develops a framework for improvement in demand management for...

Purpose – The purpose of this paper is to highlight the problems with demand management in fresh food value chains and to propose a framework for demand analysis and improved demand management. Design/methodology/approach – The paper draws on empirical evidence from multiple case studies...

The Demand Amplification Effect has been well described in the literature over many years, yet it is clear that the effect is still prevalent in many supply chains. In this paper, a practical approach is described for identifying and measuring demand amplification. The approach was applied...

The demand amplification effect has been well described in the literature over many years. This paper reports the results of a research project carried out in the UK automotive component supply chain, which set out to eliminate the effect in practice. The paper describes the progression from the...

Purpose – To develop an innovative methodology to apply lean value chain improvement techniques to a complete supply chain for a food product from farm to consumer. Design/methodology/approach – Action research based on a UK case study involving farmers, a food processor and a major...