Lockwood, Andrew; Pyun, Kyunghee - In: International Journal of Contemporary Hospitality Management 32 (2020) 1, pp. 40-59
Purpose: This paper aims to describe the detailed process of development of a reliable scale to measure customer perceptions of the upscale hotel servicescape that could then be used as a basis for intra- and inter-hotel comparisons and to examine relationships with other variables, such as...