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While there are many studies on the relationship between service quality and productivity/efficiency (prodeff), between service quality and image and between services and positioning, so far, no work in the literature has examined the triangular relationship between quality, prodeff and...
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Purpose – The purpose of this paper is to identify the critical events of the establishment processes of two Swedish companies in the context of cross‐culture and cross‐border investment and to discuss how and to what extent the networks have changed and how the change has affected the...
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Purpose – A large number of industrial manufacturers are forming various types of alliances in a bid to improve their competitive position. The number of strategic alliances has almost doubled in the past ten years and is expected to increase even more in the future. However, while many...
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