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Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Gönül, Füsun F.; Carter, Franklin J. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10010005810

Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Gönül, Füsun F.; Carter, Franklin J. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10009553794

Impact of e-detailing on the number of new prescriptions

Gönül, Füsun F.; Carter, Franklin J. - In: Health care management science 13 (2010) 2, pp. 101-111

Persistent link: https://www.econbiz.de/10003977748

Comparison of hazard functions with duration dependence and stayer-mover structure with an application to divorce

Gönül, Füsun F. - In: Economics letters 1 (1989), pp. 31-36

Persistent link: https://www.econbiz.de/10001068820

Technological innovations: a framework for communicating diffusion effects

Carter, Franklin J.; Jambulingam, Thani; Gupta, Vipul K.; … - In: Information & management : the internat. journal of … 38 (2001) 5, pp. 277-288

Persistent link: https://www.econbiz.de/10008359492

An application of a repeat purchase diffusion model to the pharmaceutical industry

Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173

Persistent link: https://www.econbiz.de/10009897719

An application of a repeat purchase diffusion model to the pharmaceutical industry

Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173

Persistent link: https://www.econbiz.de/10003751377

Segmentation based on physician behavior : implications for sales forecasting and marketing-mix strategy

Carter, Franklin J.; Chitturi, Ravindra - In: The journal of personal selling & sales management : JPSSM 29 (2009) 1, pp. 81-95

Persistent link: https://www.econbiz.de/10003946035

Determinants of elapsed time to switch between auctions : Findings from a hazard function model with unobserved heterogeneity

Gönül, Füsun F.; Popkowski Leszczyc, Peter T.L. - In: Journal of Research in Interactive Marketing 6 (2012) 2, pp. 96-109

Purpose – Online auctions, which have become an important aspect of online sales, are generally regarded as stand‐alone events. However, in contrast to offline auctions, online auctions can be subject to the presence of simultaneous competing auctions. The purpose of this study is to model...

Persistent link: https://www.econbiz.de/10014902206

Research Notes - Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs - Much learning does not teach understanding -- Heraklites, 500 B.C.

Akçura, M.Tolga; Gönül, Füsun F.; Petrova, Elina - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 156-169

Persistent link: https://www.econbiz.de/10006882469