Baidya, Mehir; Ghosh, Gautam - In: Journal of Indian Business Research 6 (2014) 3, pp. 255-268
estimate the effects of price and quality on customer repeat purchase probability. Findings – It was found that price, quality … and price × quality influence customer repeat purchase probability substantially. Furthermore, the elasticities of repeat … purchase probability to price and quality are quite high in both cases. Practical implications – Managers should use …