Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying behaviour. Examines the promotional strategies which could be used by marketing managers to check declining sales....

International competition is driving manufacturing executives to place an ever‐growing importance on the formulation of computer integrated manufacturing (CIM) strategies as part of their corporate plans. Structured analysis and design techniques, in particular IDEF (Integrated Computer Aided...

The article begins by defining three categories of information as soft; glosses on existing quantitative databases, text in the form of market reports and analyses, individual beliefs about markets and market behaviour before proceeding to review current text‐based information systems, based...