Purpose – “Collaborative customer co‐design websites” (CCCWs), reflect a combination of co‐design and social networking. While this technology is presently emerging, little research has explored consumer perception of the underlying benefits and impediments of CCCW features. Therefore,...

Rural regions of the United States have experienced detrimental out-migration, or brain drain, of college-educated individuals. The present study used survey data, gathered with an interactive website tool containing a comprehensive collection of economic and lifestyle features, to determine...