Purpose – Researchers have explored the extent to which consumers belonging to minority, ethnic, marginalized, and sub‐cultural groups experience discrimination in retail settings. This study aims to explore the converse of retail racism – namely, reverse retail discrimination. The work...

Purpose – The purpose of this study is to examine the interrelationships among consumer relationship proneness (CRP), three perceived loyalty program attributes (i.e. perceived complexity, advantage, and risk), and resistance to change with participants in apparel retailer's loyalty programs....

Purpose – This study aims to investigate the differences in underlying psychological aspects regarding pro‐environmental behaviors between two distinct consumer groups: green product purchasers and green product non‐purchasers. Focusing on pro‐environmental behavior in recycling, it...

Shopping online for clothing products is gaining in popularity. This study identified the dimensions of online shopping attributes and predictors of the intention to purchase clothes, jewelry, or accessories based on online shopping attributes and demographic variables. A mailing survey was...

Purpose – Online auctions have attracted emotional shoppers through exciting shopping processes such as searching and bidding. The recreational and emotional worth of online auction shopping forces auction retailers to develop tailored strategies for their consumers. To this end, this study...