Purpose: Recent decade has witnessed exponential growth in e-commerce segment, leading to emergence of various online selling platforms catering to diverse product requirements of customers. Such a development has provided impetus to both existing businesses and newly established ventures to...

Purpose: This paper aims to develop the readers’ understanding of the transforming role of job engagement (JOB) drivers, specifically for Gen Z in information technology (IT) Companies across India. It measures the association of JOB and perceived organizational support (POS), perceived...

A five factor e-shopping adoption model grounded upon TAM and an additional dimension of ‘Trust' has been tested through Confirmatory Factor Analysis (CFA). For testing the hypothesized relations as part of the conceptual model, Structural Equation Modeling (SEM) has been employed. A...

Purpose: The purpose of this paper is to explore the relationship between employer brand dimensions and employer of choice (EOC). The paper also analyses the role of person-organisation fit in transferring employer brand dimensions to EOC status, and the moderating role of social media in the...

Purpose: The study considers a four-construct model for validating the factors of overall patient satisfaction with medication. This paper aims to study the satisfaction of patients with their medication. Patient satisfaction with medication influences treatment-related behaviors, such as their...

This paper aims at developing a reliable and valid measure of retailer store image. Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using confirmatory factor analysis. The study...

Purpose The purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Facebook affects brand attitude and, consequently, influences purchase intention of smartphones. The spending patterns of consumers, particularly decision-makers, have been...