Purpose – To examine the impact of the merger of the two largest US department store companies on the competitive state of the sector and specifically the anti-trust implications of the consolidation. Design/methodology/approach – Based on semi-structured interviews with leading US...

While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the...

Purpose – To examine the impact of the merger of the two largest US department store companies on the competitive state of the sector and specifically the anti‐trust implications of the consolidation. Design/methodology/approach – Based on semi‐structured interviews with leading US...